Successful Trade Show Management
Direct Response Marketing
7 Steps to E-Marketing
It's a regrettable misconception: People seem to equate "PR" with "Getting the press to write about me."
Granted, you'll see that many of the articles we showcase below do focus on the topic (or should we say "minefield"?) of media relations. And we think you'll find them enlightening. But as seasoned PR pro Bev Rindfleisch discusses in this month's featured article ("Who Are Your Publics?"), a bona fide "public relations" program must encompass a lot more than that...
Featured article: "Who Are Your Publics?"
(A NorCal BMA member, Bev is also our current VP of Membership and the facilitator of BMA's new Public Relations Roundtable.)
"Did you get any PR lately?"
I just smile when I hear this question. Could be in a client interchange. Or a corporate communications manager querying an agency account manager. Or, more critically, from a venture capitalist quizzing the nervous entrepreneur who is waiting to get the funding nod.
There is a fundamental distinction that needs to be made here. And, it is my belief many of us are missing win-win opportunities for ourselves, our clients, and our companies if we don't get this straight...
"Why This Article Is Not About You"
"Bennett & Company's 13th Annual Media Survey"
The Business of Teaching PR
Will a Press Release Really Help My Business?
Every month, "Focus On..." will address a different topic. Future topics will include: Advertising (on- and off- line), Event marketing, Direct Response, Creative Design, Branding, Market Research, International Marketing, Marketing Technologies.
Get your name in ink: If you'd like to contribute an article about any of the above topics, contact Mike O'Sullivan.
AMD Division Selects NetLine for e-Marketing Services
This announcement provides yet another illustration of why BMA membership is so valuable. Raechelle Drivon (NetLine's VP of Marketing, and BMA's COPY Editor-in-Chief) and Dianne Sheppard (the AMD Marketing Communications Manager who oversees the newsletter) are both members of the BMA -- and NetLine was invited to pitch the account because of the BMA connection.
NetLine, based in Boulder Creek, is a marketing automation service provider that combines powerful technology with proven best practices to help companies maximize the value of their customer interactions.
Want us to showcase YOU?
If you've got any achievements to share for the next issue of COPY, contact Mike O'Sullivan.
A hearty welcome to our new members!
Get Active in the NorCal BMA!